Pierre Rieu Must Choose Between Lights or a Bow, according to
the Aesthetics Committee; Together, It’s “Excessive”
September 17, 2026
De Nieuwe Ster, by Maurice Ubags, translation Diana/Ineke
© Ineke
Pierre Rieu has to submit a new approved design for the Christmas decorations of Hotel Derlon by Q3 of
2026.
The Christmas bow at Hotel Derlon during the holiday season. What many people consider a fantastic
decoration is, according to the aesthetics committee, a case of “too much of a good thing.” The problem is
that the exuberant decoration makes the architecture of Hotel Derlon less “recognizable.”
Gabriëlle Heine of the CDA spoke up for Pierre Rieu and specifically raised questions with the city council
regarding the controversial bow. This week, she received another response from the council:
“The committee (aesthetics, ed.) therefore recommends making a clear choice between the light strips and
the bow as the dominant, large-scale element, and omitting the other element.”
“In this context, the horizontal garlands—which merely accentuate the individual windows—can be used as
a secondary element and are conceivable in this form.”
So, you have to choose. Either one or the other. But not both the lighting and the red bow. That would be
excessive, and according to the aesthetics committee, it violates the municipal aesthetics guidelines
against which it evaluates proposals.
Hubert Mackus, the alderman in charge—who, like Heine, is also a member of the CDA—will not disregard
the recommendation of the Building Aesthetics Committee. There will be no special exception for Rieu.
This is expressed in a long sentence as follows: “The council remains willing, within the applicable
frameworks, to contribute ideas regarding possibilities that align with the Aesthetics Policy and the joint
lighting concept for the city center. The guiding principle remains that individual initiatives must be
consistent with the spatial quality of the protected cityscape and the coherence of the overall atmospheric
lighting plan.”
That's town hall language to say "no."
The only thing that Mackus repeatedly says is that a new policy document on aesthetics is being worked
on, in which the mood lighting is also viewed. This is done with everyone involved and also with the
council. "In addition, the experiences from practice and the wishes of the parties involved will also be
considered. The city council is involved in this process.”
De Limburger, Joos Philippens
September 18, 2026
Translation: Diana/Ineke
Pierre Rieu furious; Maastricht rejects Hotel Derlon’s Christmas lights again:
‘I replaced thousands of bulbs’
"This is beyond ridiculous; I’ve had enough." Pierre Rieu is absolutely furious with the Municipality of
Maastricht. They have once again rejected his Christmas lighting for Hotel Derlon. "I replaced thousands of
red bulbs."
Pierre Rieu had genuinely thought that the festive Christmas lighting on his Hotel Derlon, located on Onze
Lieve Vrouweplein, would be acceptable this time. Late last year, he faced criticism from the Maastricht
Aesthetics Committee, which deemed the hotel's temporary, lavish appearance far too excessive, featuring
colors not permitted in the urban streetscape.
On April 14, Rieu discussed the matter with Tom Frantzen, chair of the Aesthetics and Monuments
Committee. Rieu outlined his plan for adjustments, and Frantzen advised him to submit it to the committee
in writing.
Rieu explained the plan during an aesthetics committee meeting and awaited formal approval. Confident of
success, he went ahead and implemented the plan. "We replaced thousands of red bulbs with white ones
and removed the twinkling effect. We’re switching on fewer lights in the evening. We did exactly what the
Aesthetics Committee asked."
Phone call
On Thursday, he received a call asking if he would come and speak with the committee. "At first, they
wouldn't say why, but then I realized that answers to political questions from the CDA had been sent out. I
pressed for details and heard the phrase 'the excess remains.' They wanted to know what the next steps
would be, but for me, such a conversation no longer serves any purpose."
In the response to CDA member Gabriëlle Heine, the mayor and aldermen state that the Aesthetic
Committee (*Welstand*) is adhering to current criteria regarding Christmas and ambient lighting. The
lighting must not dominate the surroundings, and the architecture must remain clearly visible and
recognizable. This applies strictly to the lighting itself, not to decorative elements such as the red cloth.
Simplicity
Maastricht remains committed to a policy of "simplicity and a high-quality aesthetic," as agreed with the City
Centre Management organization responsible for the main Christmas lighting in the city center.
Rieu teased the municipality regarding Carnival decorations, which turned out not to be subject to the strict
aesthetic regulations.
Council member Heine questions the definition of "excess" when large-scale Christmas decorations are
permitted in cities like Paris and London. However, Maastricht stands firm: Rieu must choose between the
red bow and the strings of lights; having both is not allowed. Garlands around windows might still be
acceptable.
The mayor and aldermen point out that a new policy document on aesthetics is in the works, which will also
address the policy on decorations. They have decided against overruling the Aesthetic Committee while
awaiting this new policy.
Rieu is completely baffled by it all. "This is absolutely ridiculous; I’ve had enough of it. What are we even
talking about? I’m just going to put up the decorations, and we’ll see what happens."
And the precedent?
"Ah, ‘But Rieu is allowed to do it?’
That would be a valid point if I hadn’t already met their requirements."
To go to Pierre Rieu, page 7,
Click HERE.
Ongoing story about the Christmas decorations at Pierre’s Hotel Derlon
We keep you informed
DE Nieuwe Ster, September 18, Maurice Ubags.
(Summary and translation: Ineke)
Gabriëlle Heine, leader of the CDA council group, has lost patience with the municipality's aesthetic
guidelines. Prompted in part by the 'controversial' Christmas bow at Hotel Derlon, she intends to submit a
proposal to the council well before Christmas aimed at giving business owners more freedom regarding how
they decorate their premises for the holidays.
"Partly due to this issue, I will be submitting a proposal next month to amend this section of the aesthetic
policy, creating more scope for all business owners to decorate their premises for Christmas. Excess is
often viewed negatively, yet with the right requirements in place, it can be a huge asset to the city—just look
at major cities like London or Paris."
Comments on Facebook, September 20, 2026.
While attending an event in Son en Breugel, Pierre received a call from the municipality informing him that
the Christmas decorations at Hotel Derlon had been rejected for the second time. He reacted with
disappointment, stating that he was now "completely fed up with it." Over the following days, amusing
reactions appeared on Facebook. Pierre Rieu found support among the people of Maastricht, who let their
imaginations run wild using Artificial Intelligence.
Long live Christmas decorations—the more extravagant, the better!
Maastricht train station:
a warm welcome to Maastricht!
Town Hall
Shownieuws, Sept. 20, 2026 Duration video: 2 minutes
Sh.n: (the last item of this evening) I want to take a quick look at what’s going on in Maastricht, because
there’s trouble brewing there.
Jordi Versteegden: yes, you wouldn’t expect that—since the Rieu family generally has a good relationship
with Maastricht thanks to the annual Vrijthof concerts—but precisely at Christmas, the season of peace,
Pierre in particular is clashing with the municipality. What’s going on? Well, Pierre owns a large hotel, and
he loves fairy lights. But for the municipality, it’s way too many lights!
Pierre: “I’m here in Son en Breugel (town) at Camp Liberty (to bring World War II history to life)—it’s a
truly fantastic event! While setting up, I got a call from the Aesthetic Committee in Maastricht”. I thought:
“Hey, they’ve got news!”
Sh.n: Pierre is informed that the Christmas decorations on his hotel at the OLV-plein in Maastricht still do
not comply with the regulations.
Pierre: “I had thousands of red lights replaced and the twinkling effect removed. I also proposed installing
a switching system to alternate between day and night settings so that everything isn't on at the same
time. They still won't agree to that, and now I’ve had enough”.
Sh.n: The Municipality of Maastricht is responding sympathetically to Pierre’s frustration.
“The municipal executive remains willing to explore options that fit within the aesthetic guidelines and the
shared lighting concept for the city center.”
Pierre: “I want to follow the rules, too—that’s why I made those adjustments. But at some point, enough is
enough. We’re talking about Christmas decorations, after all!
So, I’m either going to put up twice as many or four times as many. I almost feel like being a nuisance on
purpose. Because I feel like that’s what they’re doing to me. I think it’s all such nonsense!
Otherwise, I’ll just put them up and see what happens.”
Whoa!! That wasn't a veiled threat directed at the municipal aesthetics committee, mind you!
Sh.n: They want to have a say, but good grief—what is this all about? It’s Christmas decorations! Pierre
owns a beautiful hotel there. Yes, of course everyone has to follow the rules, but we simply have way too
many rules!
Sh.n: Personally, I don't think you can ever have too many lights or too much atmosphere at Christmas!
Jordi: I’d say, invite the Aesthetic Committee to the Christmas concerts—I’m sure things would get lively
then!
Sharing a September 21, 2026 article from WNL (Wakker Nederland), by Wouter Luijken
Translated by Diana D.Le
Sjuul Paradijs lashes out at the city of Maastricht over its ban on Christmas
lights: “How small can the Netherlands be?”
The city of Maastricht wants Pierre Rieu to scale back the Christmas lights at his hotel, Derlon. André
Rieu’s son must choose between the large bow and the light displays on the facade. Former Telegraaf
editor-in-chief Sjuul Paradijs finds this incomprehensible. “Just how small can the Netherlands be?” he
wonders on Goedemorgen (Goodmorning) Nederland.
Last year, Pierre Rieu transformed Hotel Derlon in downtown Maastricht into a giant Christmas gift. The
facade was adorned with strings of lights and a large illuminated bow. The Aesthetics and Historic
Preservation Committee believes this is overkill.
The committee wants the architecture of buildings in the city center to remain recognizable. For this
reason, Rieu was advised to choose either the bow or the light strips as the dominant element this year.
The committee does not see the desired changes reflected in the new design either.
“Let's hang up those Christmas lights”
Paradijs doesn't understand the city's interference. “Just how small can the Netherlands be if, year after
year, a family puts a city like Maastricht on the global map, and yet Pierre Rieu is now not allowed to have
as many Christmas lights on the hotel's facade?”
According to the former editor-in-chief of De Telegraaf, there are more important things to worry about. “In
this age of massive news—the U.S. is attacking Iran—well, what are we seeing in Ukraine? And yet here
we are, worrying about this.”
The city wants Rieu to choose between the bow and the lights, but Paradijs thinks that’s unnecessary.
“Let’s just hang up those Christmas lights and not make things difficult for those people.” He even
suggests an alternative: even more lights. “How about we put up twice as many lights this Christmas?”
asks Paradijs. He says this would be a way to “tease the city a little.” “Because lots of lights are really
cozy.”
Challenge or Shut Down
Pierre Rieu himself is also unhappy with the discussion. The hotel manager was invited by the committee
for a meeting, but saw little point in it. “I felt irritation and a bit of anger welling up. If I have to sit through a
meeting like that and nothing else can be done about it, then I’m not interested. A meeting like that is
pointless,” Rieu previously told regional broadcaster 1Zuid.
“We're talking about Christmas lights. I don't think anyone is bothered by them,” he says. “I understand
there are rules, and apparently, I'm the first one to have gone all out like this. But to be making such a big
deal out of it...”
Rieu doesn't know yet what he'll ultimately do. He's considering challenging the decision, but he also
hasn't ruled out simply hanging the lights. “I really don't want to leave it at that. I'm going to challenge it or
just hang them and see what happens. I don't know yet.”
All of Maastricht is subject to the darkness of the aesthetic committee.
One hotel, however, bravely continued to resist.
Playful show of support for Pierre Rieu by an anonymous creator.
Cartoon: Pierre-Obelix does not step aside for the Romans.
From Pierre Rieu's Facebook reel:
"Good morning dear people.
"Last weekend, this phone booth was in Son en Breugel, and we were there standing up for world peace
with 'Why stop peace'. Not everyone has the same priorities.
"So now, I'm standing in Maastricht, and it is not 'Why stop peace', but 'Why stop Christmas lights?'
Because this is obviously not possible.
"Do you have an opinion on that too?
"Then I invite you to leave a message here, to come and take it in the phone booth.
"Of course, do it well.
"If you're here anyway, then you immediately get a nice ['Why not peace'] bag and then we'll also take a
nice quick photo together.
"I'm just going to stand here all day. Bye."
Maja Jasinska supporting Pierre.
Pierre Rieu’s playful “Christmas protest” over Christmas decorations that went
viral is receiving support from the political sphere
The Limburger, by Joos Philippens, © Ermindo Armino
September 23, 2026, translation by Diana D. Le
From the Jeugdjournaal to NOS.nl to Radio Veronica, Pierre Rieu was everywhere last week. Maastricht’s
refusal to allow Christmas decorations at his hotel, Derlon, has sparked a lot of talk. He decided it was time
for a playful protest. Politicians are taking action.
A pay phone where you can leave a message, a sign that reads “Why stop Christmas lights,” and a photo
shoot with Pierre Rieu himself—all on Onze-Lieve-Vrouweplein in Maastricht. In a playful way, the owner of
Hotel Derlon is taking “Christmas Lights Gate” a step further.
“Oh well, I was working from home anyway,” he quickly puts it into perspective. His laptop is on a patio
table, the sun is shining, and it’s a pleasant 22 degrees. The photo shoot isn’t drawing much of a crowd; it’s
mostly friends and members of his father’s large orchestra who are showing their support. A friend sends a
funny cartoon of Pierre as Obelix, refusing to give way to the Romans.
Still, the anger hasn’t gone away. “Do you think they’re worried about the Christmas lights in Kiev? Last
year, the city said there were zero complaints about my decorations here. So why are they making such a
big deal out of it?”
This isn’t his first experience with the municipality being a “paper tiger.” “When I applied for a permit to
expand my warehouse with military vehicles, they suddenly made it an issue—after 23 years. I had to leave
within a year. I formally established a company—for ‘military vehicle rentals to the film industry’—and now
everything is fine.”
Late last year, Rieu came under fire from the Maastricht Building Aesthetics Committee, which considered
the hotel’s opulent appearance far too extravagant.
After consulting with the Management Center, which oversees the citywide Christmas lighting, Rieu
confidently implemented his changes. “We replaced thousands of red lights with white ones and removed
the twinkling effect. We turn on fewer lights in the evening. We did what the aesthetics committee asked.”
The city, however, still considers it “too excessive.”
This Wednesday, he’s posing in front of the Derlon Hotel with his supporters. “Last week, I was
campaigning for world peace with ‘Why Stop Peace.’ That’s when I got the call from the city informing me of
the rejection. I was completely taken aback; for the first time, I felt annoyed.”
Perhaps Rieu will be able to put up his Christmas lights after all without any problems. CDA councilmember
Gabriëlle Heine says she is ashamed of the city and, at the end of October, will submit a detailed proposal
for changes together with D66 (the city’s largest parties). In short: the city must give business owners more
leeway to decorate their stores for Christmas.
The protest is coming to an end, and Rieu is pleased with the “lively turnout” at the phone booth. Reactions
are pouring in on social media, such as this one: “Unfortunately, I live in a different province, but please say
this on my behalf: your Christmas lights looked beautiful.”
A Clash of Directions: Spectacle à la Rieu everywhere, or stick with collective
performances under serene lighting?
September 24, 2026, De Nieuwe Ster, by Maurice Ubags, Translation Diana D. Le
In Maastricht, a battle of ideas has emerged between, on one hand: Pierre Rieu, the people who love the
Christmas decorations at Derlon, and the two largest city council parties, the CDA and D66. With the Rieu
case in mind, these two parties want to give individual business owners more freedom—within certain
limits—to decorate their properties more elaborately for Christmas.
On the other hand, the Centrum (City center)-management is led by Astrid Verberne, who enjoys the
support of many business associations and continues to have the backing of the Aesthetics Committee,
which ensures that lighting complies with the standards that the city council itself once established.
If we had jury trials in Maastricht, the public would undoubtedly support Rieu. It’s wonderful—great publicity
for the city; the photos are being seen all over the world. What’s the problem here? There’s no end to the
criticism directed at the Building Aesthetics Committee. That combination of lights and a red bow isn’t
excessive at all. The Building Aesthetics Committee has become the scapegoat here.
If Astrid Verberne were to stand before the jury in her robe to deliver her closing argument, that same jury
would certainly begin to have doubts.
Her argument: Maastricht is known for its magical atmosphere during the Christmas season. This is thanks
to a unique lighting plan for the entire city. Years and years of work have gone into creating that uniform
look. Anyone who, in the wake of Pierre Rieu, now wants to allow all sorts of new “little Rieus” is actually
throwing the concept’s uniform strength, its serenity, its chic and elegant vibe, and its tranquility overboard.
It’s well known in Verberne that some business owners would rather go all out with the decorations.
Their facade?
Verberne wonders who owns the facade. If you have a historic building in the city center, you can’t just
change “your” facade however you like. That’s when the Building Standards Board steps in. Your facade
belongs to everyone; it also belongs to future generations. Verberne draws a comparison with Christmas
lights. You put them up in public spaces, where everyone can enjoy them but also has to look at them. So
why would you allow everyone to decorate as they please? Then you’ll have little angels here, Santa Claus
there, and around the corner, Rudolf with his sleigh. In other words: it’ll turn into a hodgepodge—goodbye,
Magical Maastricht.
As far as Gabriëlle Heine is concerned, it certainly isn’t that black and white. She does want to give
business owners more leeway for self-expression, but above all, she wants to encourage them to work
together with their neighbors and the community to create something beautiful. Ultimately, there will also be
an assessment based on aesthetic standards, which will soon be redefined by the city council. The CDA
and D66 have submitted a motion to that effect.
The contrast is stark: entrepreneurial freedom versus enforced solidarity. What is the right course of action
in Maastricht? Who ultimately decides which direction to take?
In the city, it is the city council that should set the course. With a motion introduced by the two largest
parties in the coalition, a majority in the council in favor of the vision put forward by Heine/CDA and Mardge
Pascaud/D66 seems likely. This makes it seem like a foregone conclusion.
In new council questions, both parties express doubts as to whether Centrum-management can truly
provide independent advice. They allege that Centrum management has a financial interest in leasing
lighting equipment to individual business owners who want more. This would involve revenue of 70,000
euros. Centrum management is said to be leading business owners to believe that they are required to do
business with that organization and to apply for permits through them.
Verberne denies any financial interest: “We forward the quotes from the supplier, Avontuur Blachere,
directly to the business owners. There’s no profit in that. Nor is there any question of forced purchasing.”
The Vrijthof once explored the market because they thought Avontuur Blachere was too expensive. After
that exploration, they ended up going with that company anyway because the price was in line with the
market after all. Business owners are completely taken care of—by us when it comes to the permit
application and by Avontuur Blachere for equipment storage. Precisely because we strive for that uniformity.
But of course, everyone is free to handle it on their own."
Verberne says that the breakdown of those 70,000 euros is actually quite different: "In total, we spend
307,000 euros per year on Christmas decorations throughout the city. 210,000 euros comes from business
owners, and 97,000 euros is a subsidy from the municipality. Of that 307,000 euros, 70,000 euros goes to
individual buildings and 237,000 euros to public spaces. So, business owners are making a substantial net
contribution to the public spaces. And that’s perfectly fine: they also benefit from the extra Christmas foot
traffic in the city.”
While the CDA and D66 fear that Centrum-management is financially dependent on the private
contributions it receives, Verberne sees a different financial risk. “If you allow everyone to install their own
lighting, a few business owners will start by stopping their contributions, and eventually no one will pay for
the collective anymore. Then the whole thing will fall apart. If that happens with all business associations,
we’re done for.”
Even where the CDA and D66 fear that Centrum-management is not providing independent advice to the
municipality regarding its proposal, Verberne can only reiterate her case. “We hosted the twenty city center
managers from Amsterdam here in Maastricht. They wanted to know just one thing: how did you manage to
get all the business owners on board with your vision, and where does that sense of unity come from? We
fought for that for years, and we’re incredibly proud of it. We shouldn’t just take that for granted.”
Jury trials or professional judges? The city council will soon have to decide.
Sharing an opinion article of September 26, 2026 from Jo Cortenraedt at Chapeau Magazine.
translation: Diana D. Le
Jealousy may be the motive behind the controversy over Pierre Rieu's
Christmas lights
The city has been debating for months just how many lights—and in what color—can be hung on the
facade of Hotel Derlon on Onze Lieve Vrouweplein in Maastricht. I don’t think Our Lady herself, in the
adjacent chapel, was the least bit startled by the rather exuberant Christmas lights that Pierre Rieu had
hung during the previous Christmas season. The Virgin Mary already sees plenty of light from all those
candles shining before her.
No, they’re in for a shock at City Hall—at least some of those who keep an eye on the ups and downs of
the municipality from there. It’s a matter of taste, but I think the underlying problem is that there are too
many people in our country who apparently don’t have much to do—or at least aren’t making a substantial
contribution to the nation’s economy and well-being every day. I fear that we are gradually ending up with
more civil servants, consultants, coaches, inspectors, auditors, regulators, and policy staff than we do
people who simply go about their normal daily work, which is what keeps the economy running. And that
latter group—the working class—pays for the former category through taxes and other contributions.
Of course, there’s no accounting for taste. But the fact that the government apparently has so many people
on staff whose job it is to decide how many lights should be arranged horizontally or vertically during the
Christmas season is actually disturbing. Don’t they really have anything better to do? There are plenty of
job openings—from nurses to drivers—and at least those would benefit all of us. So a shift toward jobs that
actually need to be done would certainly be a welcome development.
There are quite a few consultative bodies, interest groups, and other representative organizations that also
have to weigh in on the matter. Lots of meetings, lots of email back-and-forth, and still no clear solution.
As long as large, ugly advertisements from international fast-food chains are tolerated, there’s no need for
the city to interfere with Christmas decorations. Are the lights for “Magical Maastricht” beautiful, but those
for Derlon not? That’s purely a matter of personal taste. In London, New York, and Paris, department
stores and hotels go all out with large, eye-catching Christmas decorations. But in Maastricht, the so-called
“Welstand” knows better. The members of this club apparently have better taste than we do.
I also read somewhere that some people are happy with this approach because “the Rieu family thinks
they can get away with anything.” Well, I think it’s actually the other way around. I sense a bit of jealousy
here. When you’re too successful, certain types of people get a little resentful and make up all sorts of
things to thwart you. It’s the classic case of the tall poppy getting cut down.
To go to Pierre Rieu, page 9,
click HERE.